TAG Heuer expands partnership with Porsche one-make series

Photo Credit: Angus Thompson

27 May 2021

Swiss watchmaker to be the Official Watch and Naming Rights partner for Fastest Lap Awards

Porsche Cars Australia (PCA) is pleased announce that Swiss watchmaker TAG Heuer has increased its partnership with the German car brand in Australia, expanding its motorsport involvement across both the Porsche Paynter Dixon Carrera Cup Australia and Porsche Michelin Sprint Challenge series in 2021.

Together with TAG Heuer’s global partnership with Porsche, Porsche Motorsport and the Porsche Formula E team, domestically the brand will be the Official Watch and Naming Rights partner for the Fastest Lap Champions in both Australian one-make series.

In return, TAG Heuer brand will be featured on the Fastest Lap graphic displayed during the qualifying sessions at seven premier Carrera Cup Australia rounds in 2021. At each of these rounds, the TAG Heuer Pole Position Award will also be presented to camera for the fastest qualifying driver in both the Mobil Pro and Morris Finance Pro-Am classes.

Together with post produced telecast coverage, photo calls and media releases, the TAG Heuer Fastest Lap Award will be presented at both the Porsche Paynter Dixon Carrera Cup Australia and Porsche Michelin Sprint Challenge Awards nights at the end of 2021.

The TAG Heuer brand also be included on both the carreracup.com.au and porschesprintchallenge.com.au websites as well as related content on the Porsche Motorsport Australia (@PorscheMortsportAU) social media channels. Porsche Cars Australia will also provide a bespoke driving experience for ten TAG Heuer customers at a tailored Porsche Drive the Range event.

PCA Head of Motorsport, Troy Bundy: 
“This relationship between TAG Heuer and Porsche connects two of the world’s most premium brands and extends across all areas of our business in Australia and abroad. To see that partnership enriched further at a local motorsport level allows not only Porsche, but TAG Heuer to continue their strong heritage in motor racing and both our one-make series in Australia.”

TAG Heuer, General Manager Australia & New Zealand, Van Mulryan:  “We are honoured to strengthen our partnership both globally and locally with Porsche, the alliance which further reinforces our passion and commitment to motor racing. Both brands share an uncompromising commitment to quality and technology, we are excited for what the future holds and look forward to seeing what we will achieve together from this dynamic partnership

The TAG Heuer Carrera Porsche Chronograph

Carrera as an icon of a name has been associated with Porsche and TAG Heuer for generations – so it was a natural choice for the first creative product collaboration. A tribute to the heritage of two brands, the new chronograph offers a first glimpse at what they can achieve together and is a seamless blend of the Porsche and TAG Heuer universes, reflecting the excellence of both names without diluting the essence of either.

Porsche’s engraved inscription is visible on the bezel and the unmistakable font is also used for the indexes. The Porsche colours of red, black, and grey – which also recall historic Heuer models – are incorporated throughout the watch, and on clear display through the transparent cristal case back is the oscillating mass, which has been redesigned in affectionate tribute to Porsche’s celebrated steering wheel. It is printed with “Porsche” and “TAG Heuer”.

The dial’s asphalt effect, created especially for this watch, expresses a passion for the road, while Arabic numerals suggest the numbers on the dashboard of fine Porsche sportscars. The timepiece is presented either on a soft strap in luxurious calf leather and innovative stitching that echoes the Porsche interior or on an interlocking bracelet reflecting streamlined racing design. At the heart of the timepiece is the in-house Calibre Heuer 02 manufacture movement with an impressive 80-hour power reserve.

For more Porsche Paynter Dixon Carrera Cup Australia news and content follow the Porsche Motorsport Australia social pages: Instagram – @PorscheMotorsportAU / Twitter – @PorscheMspAU / Facebook.com/ PorscheMotorsportAU