Extreme E strengthens online presence with Twitch.tv

Photo Credit: Electric Odyssey

27 May 2021

25 May 2021, London: Extreme E, the all-electric off-road racing series, has joined forces with video game development and entertainment company One Earth Rising to create HighVoltage, a new channel on Twitch.tv – the world’s leading live streaming platform for gamers.

HighVoltage is a hosted daily Twitch.tv streaming channel which aims to build a better future together and will be home to the best video games and competitions while highlighting the channel’s purpose driven message. The channel will host a variety of Extreme E behind the scenes content plus weekly contests.

Ali Russell, Chief Marketing Officer at Extreme E, said: “A big thank you to One Earth Rising for its support in getting this channel off the ground. As a championship we are targeting a younger audience, many of whom are engaged in platforms like Twitch.tv, so for Extreme E to have its own channel, HighVoltage, to engage with the demographic is fantastic.

“We hope to bring engaging content and games all in a bid to support the biggest race of our time, for our planet, which is sadly suffering from the effects of the climate crisis.”

Justin Bovington, Chief Marketing Officer at One Earth Rising, said: “We are delighted to have worked with Extreme E to create the HighVoltage channel on Twitch.tv to continue its momentum throughout Season 1. The race for the planet is so important and one we all need to join to build a better future. We hope this channel will bring people together in an engaging and entertaining way through a mix of content including games, interviews and conversation.”

HighVoltage will host regular competitions and giveaways, provide access to exclusive themed game servers for subscribers and followers with the aim of engaging its community by not just conversing, but also involving them in playing games together while focussing on the planet. Streaming is live and interactive, so anything can happen!

Extreme E is a race series like no other. By racing in remote locations that have been affected by the climate crisis, the championship aims to shine a spotlight on environmental issues and demonstrate actions, big and small, that can be taken to help the planet, which is why activations such as this one on Twitch.tv are so important to spread the message.

Extreme E’s inaugural event– the Desert X Prix – took place in Saudi Arabia earlier May, 2021 highlighting the effects of desertification. Its next event – the Ocean X Prix – takes place on 29 and 30 May in Senegal and will focus on ocean health and issues surrounding rising sea level and plastic pollution. Through a variety of Legacy Programmes, the series will leave a long-lasting positive impact to support communities surrounding these areas. In Senegal, one of the projects Extreme E is supporting will plant one million mangroves, which are the best natural defence against rising sea level as well as being a huge carbon store.

Following Senegal, the series will continue to Kangerlussuaq, Greenland (28-29 August), Pará, Brazil (23-24 October) and Tierra del Fuego, Argentina (11-12 December).