Extreme E announces Israeli TV Deal

Photo Credit: Extreme E Media centre

12 May 2021

Pioneering electric off-road racing series, Extreme E, is pleased to announce its latest broadcast agreement with Israel’s Charlton TV.  The Tel-Aviv-based station will televise Extreme E’s live races, plus the highlight shows, in Hebrew, on its pay-to-view Sport 1, Sport 2, Sport 3 and Sport 4 channels as well as its digital platform www.sport.co.il.

Like so many parts of the world, climate change is also affecting Israel and creating a decisive impact on all areas of life there. Sea levels in the region rise on average by 10mm per year, which will ultimately damage all of Israel’s coasts from Rosh Hanikra to the border of the Gaza Strip.

Ali Russell, Chief Marketing Officer at Extreme E, said: “Extreme E is delighted to be joining Charlton TV’s existing and wide-ranging sporting line up in Israel, a country which unfortunately also faces its own environmental threats.

“Extreme E’s mission to ‘race without trace’ whilst simultaneously raising awareness of climate issues, means it is vital that our series reaches as many audiences on as many platforms as possible throughout the world. Working with Charlton TV will not only provide viewers in Israel with a thrilling and innovative motorsport championship, but also convey the message that we all need to play our part in looking after our planet.”

Adar Zahavi, CEO of Charlton TV said: “Charlton TV is delighted and proud to be delivering Extreme E to our sports fans here in Israel.  It is hugely important for us to provide exciting content to our discerning audience and by airing on several of our channels in addition to our digital platform, we will not only provide superb entertainment to a huge number of viewers but also convey Extreme E’s underlying and wider message – which is concern for the environment.”

Not only will Extreme E feature short, sharp, exciting wheel-to-wheel racing, there is a wider purpose to the championship around the environment which is unfortunately under threat. The series will visit five locations, which have all been affected by environmental issues such as desertification, deforestation, melting ice caps, plastic pollution, and rising carbon emissions.

Extreme E aims to shine a spotlight on these issues through its sustainable motorsport, which will utilise a variety of methods to reduce its carbon footprint, from racing electric SUVs to zero-emission hydrogen fuel cell car charging, but it will go further and aims to be net-carbon zero by the end of its first season.

By focussing on the environment through racing it will encourage consumers to make small changes to reduce their own carbon footprint and help slow down the climate emergency.