Will Brown’s Erebus Motorsport entry will carry the familiar red and white of Pedder at NTI Townsville 500.
Erebus has brought to life the livery Pedders Suspension & Brakes Managing Director Scott Pedder carried in his 2014 Australian Rally Car Championship campaign, and again in 2020’s Supercars Eseries celebrity race.
Pedder claimed victory in the virtual event, and the livery has been replicated on Brown’s #9 Commodore ZB for this event.
The car’s PPG base has been wrapped in Metamark to replicate the virtual version.
“Pedders has a rich history in motorsport and performance that now spans more than 70 years,” Pedder said.
“For many of those years we’ve been involved in the Supercars Championship, but it is particularly exciting for our business because we get to announce for the first time our very own Supercar with our own livery, backing young gun Will Brown through our existing partnership with Erebus Motorsport.
“We debuted a Pedders Supercar during the Supercars Eseries 2020 and it was only right that we bring it to life.
“It’s great to be able to share this milestone with a few other partners that we work closely with, including Hayman Reese, Atomic Batteries, Humm and RBE, and in particular our great Townville Pedders franchisee Peter Theofanes.”
Senior Executive of Brand & Marketing Adam Gillick added: “I’m so pleased to see our Pedders Suspension & Brakes livery go from virtual to reality.
“Motorsport is a big part of our DNA at Pedders, and we are so proud to finally have our own Supercar and celebrate this event in Townsville with our long-term franchisee Peter Theofanes.
“I’d like to take this opportunity to also thank the team at Erebus and Luke Wilson from RBE who were both instrumental in formulating the finer details of this amazing commercial partnership.
“To all of our sponsors that have come on board, we thank you for your support in this journey.”
Brown said: “It’s exciting to have such an awesome brand like Pedders on the car.
“I’ve been lucky enough to get to know the team at Pedders pretty well over the past year; they’re an awesome group so I’m pumped to have them up their support and represent them in a big way.
“The car looks awesome and it’s cool to have 2020’s Eseries livery come to life, hopefully it’s a good omen.”
Erebus CEO Barry Ryan was keen to build on the team’s partnership with Pedders, which began 2020.
“I grew up with Pedders being the brand you used to make your car faster and I personally love seeing this come to life,” Ryan said.
“Scott [Pedder] is extremely passionate about the motorsport industry which is really beneficial to our relationship.
“He and his company are the perfect fit for our team and we’re really looking forward to seeing Scott’s winning Eseries livery on track.”
Pedders Suspension & Brakes will also be creating a limited-edition model of the car that will be available to the public in Pedders stores across Australia.