Fox Sports will continue providing fans with unparalleled Supercars coverage throughout the next five seasons, per a new broadcast agreement. Along with its streaming services including Kayo, Fox Sports will show every Supercars practice, qualifying and race session from every event live and ad-free. The broadcaster agreed a five-year deal worth $200 million to televise the championship and its highlight event, the Bathurst 1000, on free-to-air TV through to 2025.
In an uncertain time, a five-year deal gives incredible certainty and security to Supercars business already deep into a process of reducing costs and adding efficiency.
The uncertainty around the future of the sport’s TV rights, especially in the current climate of broadcasters slashing budgets, was one of the key things holding back a potential sale of the business.
“2021 will be the start of a new era with some old friends and I know everyone in Supercars is excited about what lies ahead,” said the CEO of Supercars, Sean Seamer.
“Seven and Supercars have so much shared history, so we’re excited to begin the next part of our story together with this multi-year deal. Seven has long been a pioneer in motorsport coverage; our world-leading innovations include the iconic RaceCam, which made its debut in our coverage of the 1979 Bathurst 1000,” said James Warburton, the former boss of Supercars who is now the chief executive of Seven West Media.